Differential Engagement of Self-Reactive Influences in Cognitive Motivation

The present research tested the hypothesis that self-reactive influences exert differential impact on motivation as a function of the level and direction of discrepancy between a comparative standard and attainments. Subjects pursued a challenging standard in a strenuous activity and received preselected feedback that their effort fell either markedly, moderately, or minimally short of the standard, or that it exceeded the standard. They then recorded their perceived self-efficacy, self-evaluation, and self-set goals, whereupon their motivational level was measured. In accord with prediction, perceived self-efficacy contributes to motivation across a wide range of discrepancy conditions. Self-evaluation operates as an influential motivator only when attainments fall markedly or moderately short of a comparative standard. Selfset goals contribute to motivation at all discrepancy levels except when attainments are markedly discrepant from the standard. The relevant self-influences operating in concert at particular discrepancy levels explain a substantial amount of the variance in motivaion. 8 1986 Academic Press. Inc.